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News Entry# 551728
May 10 (20:34) Kolkata Metro's Innovative Non-Fare Revenue Strategies Boost Profitability (www.constructionworld.in)
Metro
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News Entry# 551728   
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read full article... Non-fare revenue soars for Metro Railway by 38%.

Kolkata Metro Railway, known for its reliance on passenger revenue, has been actively boosting its profitability through innovative non-fare revenue (NFR) strategies. They've implemented various branding opportunities, including advertising on trash cans, inside and outside metro trains, public hoardings, and even managing chain branding. They've also expanded their NFR ventures by...
more...
branding track sidewalls, installing card balance checking terminals (CBCTs), automated smart card recharging machines (ASCRMs), AFC-PC gates and flaps, and food kiosks. These efforts have yielded significant results, with NFR reaching Rs 0.27 million in April 2024, a 38% increase compared to the same period in 2023-2024. Despite being the smallest Indian railway zone, Kolkata Metro Railway has secured a top ranking in terms of performance during the current fiscal year.

Kolkata Metro Railway, jo sirf passengers se aane wali income pe depend karta tha, apni profitability badhane ke liye creative measures le raha hai. Unhone NFR (non-fare revenue) ke through income generate karne ke liye kai strategies lagae hain. Jaise ki stations ke trash cans pe branding, metro train ke...
more...
andar aur bahar advertising, public places mein hoardings, aur chain branding manage karna. Iske alawa unhone track sidewalls pe branding, CBCTs (card balance checking terminals), ASCRMs (automated smart card recharging machines), AFC-PC gates and flaps, aur food kiosks install karne jaise concepts bhi implement kiye hain. Isse unhe kaafi faida hua hai, April 2024 mein NFR Rs 0.27 million tak pahunch gaya, jo ki 2023-2024 ke same time se 38% zyada hai. Chota hone ke baavajood, Kolkata Metro Railway is fiscal year mein performance ke terms mein top ranking zones mein hai.
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